Pech Empire

The Science of Colors in Branding: What Your Brand Colors Say About You

Colors influence how people perceive and interact with your brand. Here’s what each color represents and how to choose the right palette.

The Psychology Behind Brand Colors

85% of consumers say color is the primary reason they buy a product (Kissmetrics).
Using a signature color can increase brand recognition by 80% (University of Loyola).

What Different Colors Mean in Branding

  • 🔵 Blue: Trust, reliability (used by Facebook, PayPal, IBM).
  • 🔴 Red: Passion, urgency (used by Coca-Cola, Netflix, YouTube).
  • 🟢 Green: Growth, health (used by Starbucks, Whole Foods).
  • 🟡 Yellow: Optimism, energy (used by McDonald’s, Nikon).
  • ⚫ Black: Luxury, sophistication (used by Chanel, Prada, Mercedes).

Choosing the Right Colors for Your Brand

  1. Identify your brand personality.
  2. Research competitors to differentiate yourself.
  3. Consider your target audience’s preferences.
  4. Use a primary brand color and 1-2 accent colors.

How Pech Empire Can Help

We create visually striking brand identities using the psychology of colors to maximize impact.

Need expert branding guidance? Let Pech Empire craft a stunning brand identity for you!