Color isn’t just aesthetic—it influences emotions and decisions.

How Colors Affect Consumer Behavior

90% of snap judgments about brands are based on color alone (University of Winnipeg).

🔹 Blue – Trust & Security (Used by Facebook, PayPal)
🔹 Red – Excitement & Urgency (Used by Coca-Cola, YouTube)
🔹 Green – Growth & Health (Used by Whole Foods, Spotify)
🔹 Black – Luxury & Elegance (Used by Chanel, Gucci)

How to Choose Your Brand Colors

Align colors with brand personality
Ensure contrast for readability
Keep it consistent across all platforms

Need expert color psychology for your brand? Let Pech Empire craft your perfect visual identity!