Jenny Doing Good
Project Overview
Jenny Doing Good is an NPO dedicated to community upliftment and social impact. They needed more than just a logo, they required a full brand identity and a clear strategy to guide their outreach. The brief was to create a brand that could inspire trust, mobilize support, and communicate effectively with the public, while laying the foundation for a website that aligns with their mission.
Design Process
We mapped out the NPO’s goals, audiences, and potential partners to understand where the greatest impact could be made.
We developed a roadmap that defined who Jenny Doing Good should reach out to, when, and how, ensuring their efforts were targeted and effective
A warm, approachable visual identity was created to reflect compassion and credibility
With the brand strategy in place, we began aligning the website design to speak directly to the public, ensuring consistency across all touchpoints.
The Challenge
The challenge was building a brand that could balance professionalism with empathy. NPOs often risk appearing either too corporate or too informal, and Jenny Doing Good needed to strike the right tone. The identity had to inspire confidence among donors and partners while remaining accessible to the communities they serve.
The Impact
The new brand strategy and identity gave Jenny Doing Good a clear voice and visual presence. They now have a roadmap for outreach, a brand that resonates with both partners and the public, and a website in progress that will extend their mission online. The work positions them to grow their impact and connect meaningfully with the audiences that matter most.