Posting a quote on Monday and a product pic on Thursday is not a strategy — it’s a digital guessing game.

Signs You’re Just ‘Posting to Post’:

• No real goal behind the content
• No consistent message or vibe
• You’re surprised when something actually performs well

Pech Empire Prescription:

A content strategy is like a GPS for your socials — it tells you where you’re going, who you’re talking to, and how to drive engagement like a boss.