Case Study: 100% African
Client Overview: 100% African is a construction company dedicated to providing equal opportunities to individuals of all races across Africa. Their mission is to empower people and build a future where everyone can thrive, honoring African heritage and culture in all their projects.
Project Objective: To create a professional and inclusive website that highlights 100% African’s services and values. Additionally, to design a logo that embodies the company’s mission and cultural pride.
Challenges
Brand Identity:
Develop a logo and brand identity that reflects the company’s commitment to equality, empowerment, and cultural pride.
User Experience:
Design a website that is easy to navigate and effectively communicates the company’s services and mission.
Visual Appeal:
Create a visually appealing website that integrates African cultural elements while maintaining a professional look.
Design & Development Process:
Research and Discovery:
- Conducted research on the construction industry and analyzed competitor websites.
- Held discussions with the client to understand their vision, values, and target audience.
Brand Development:
- Designed a unique logo that symbolizes equality, empowerment, and African heritage.
- Selected a color palette and typography that reflect the company’s cultural pride and professionalism.
Wireframing and Prototyping:
- Created wireframes to plan the website layout and ensure intuitive navigation.
- Developed prototypes to visualize the user experience and gather client feedback.
Visual Design:
- Focused on a clean, modern design with elements inspired by African culture.
- Used high-quality images and graphics to showcase the company’s projects and services.
Content Development:
- Developed clear, engaging content that highlights the company’s services and mission.
- Integrated SEO best practices to improve search engine visibility and attract more visitors.
Development and Testing:
- Implemented responsive design to ensure the website performs well on all devices.
- Conducted thorough testing to ensure a seamless user experience and fix any issues.
Key Features:
Professional Design:
Modern, sleek aesthetics with cultural elements that reflect the company’s African heritage.
Service Presentation:
Detailed descriptions of services, including electrical, automation, renovation, plumbing, and handyman services.
User-Friendly Navigation:
Easy-to-navigate interface that allows users to quickly find information and contact the company.
Contact and Engagement:
Integrated contact forms and clear calls-to-action to encourage user engagement and inquiries.
Results:
- Enhanced User Engagement: The new website design improved user engagement and increased the time visitors spent on the site.
- Increased Inquiries: Clear presentation of services and easy navigation led to an increase in inquiries and potential client contacts.
- Positive Feedback: The website and logo received positive feedback from the client and their customers, enhancing the company’s professional image.
Client Feedback:
100% African expressed great satisfaction with the website and logo, praising the design for its alignment with their mission and the positive impact on their brand.
